Our relationships with our co-investor partners are based on mutual benefit by offering transparent communication and immediate value to our shared portfolio company.

We aim to enhance the experience of working with a value-add co-investor by clearly articulating the deals in which we can be impactful, providing quick and quantifiable value, and minimizing disruptions throughout the process. In order to help you close deals faster and more efficiently, we will provide an additional layer of de-risking, as well as an enhanced customer pipeline within a few short weeks. All we ask of you is to share your top deals with the below criteria…and we’ll take care of the rest!

When is Heartland Ventures right for you?

  • Midwestern market has been identified as an expansion opportunity
  • Leading the round or participating in a round that already has a lead investor
  • Round is <$5mm
  • Startup has a B2B strategy and a target market within real estate technology, advanced manufacturing, local government/civic technology, logistics technology or HR/staffing technology
  • The tech (product) is developed and the focus of the round is on growing sales


Immediate value-add to your portfolio company

  • We will provide an additional layer of due diligence on every deal you share with us, by diving in head first into exploring the market potential for this product within the Midwest region.
  • We will guarantee product-market fit and customer validation by engaging our board of executives at the top corporations in the Midwest.
  • We aim to generate recognition of the problem addressed, alignment on the proposed solution and agreement on the value created.
  • In addition to that, we will establish a pipeline of decision makers at these top Midwestern corporations to expedite the sales process and help your portfolio companies expand nationally.