What is Heartland Ventures?

Heartland Ventures is a Midwest-based venture capital firm connecting large Middle America companies with vital technology being developed on the coasts. Our proven model helps corporations embrace a competitive, early-adopter approach, while helping startups spark meaningful conversations with key corporate decision makers. Since 2016, we’ve invested in ten portfolio companies and created over $220 Million in pipeline revenue for our portfolio companies.

Where is Heartland Ventures located?

Heartland Ventures is based in the Midwest with a full-time presence in South Bend, IN, Columbus, OH, Indianapolis, IN, San Francisco/Silicon Valley, CA, and New York City, NY.

Why did you expand to Columbus and Indianapolis?

The early success in South Bend, IN and Fort Wayne, IN proved our model is truly scalable. Connecting budding technology companies with established, yet forward-thinking, corporations has consistently sparked growth and new opportunities for both. The decision to expand into other major Midwestern markets, ultimately, was an easy one.

After many hours of research, several trips and dozens of meetings, we decided to expand to the thriving Midwestern cities of Indianapolis and Columbus, OH. These two cities, although vastly different, share a collaborative culture, an appetite for risk and an understanding of how the innovation coming from early-stage startups could impact their communities.

How do you define the “Heartland?”

To us, the Heartland is everything between the coasts, also known as Middle America. We act as a bridge between these regions, creating a community for coastal technologies and Heartland-based corporations to connect, grow and innovate together.

Who do you invest in?

We source coastal startups that are solving problems currently being faced by companies in the Heartland. By connecting forward-thinking corporations to a pipeline of coastal technologies, we empower them to be industry leaders, while giving innovative startups access to key corporate decision makers.

How do you help corporations in the Heartland?

Innovation takes time and resources — things not every corporation can spare. Heartland Ventures does the legwork to put it in reach, bringing the best technologies to our corporate LPs’ doors. We connect corporations to the disrupters, providing access to more innovation – and more reward.

How do you help coastal startups?

With a deep bench of corporate LPs, Heartland Ventures connects startups to vital customers, feedback, and decision makers. Based in the Midwest with strong connections on the coast, we understand what coastal startups do — and more importantly — how it translates to the Heartland corporate buyer. We help coastal startups get a seat at the table with potential corporate buyers, and then provide support to help them make the most of it.

Who are your Corporate Partners?

Our corporate partners are the forward-thinkers, the early adopters and the companies focused on being not just industry players, but industry leaders. They’re typically medium to large size, private companies, that are financially stable and based in the Heartland.

What industries do you focus on?

While many of our investments fall within Manufacturing, Logistics, Real Estate, Construction and Human Resources because of the high concentration of these businesses in our region, we have an extensive network that spans a wide variety of industries.

What size is your fund?

Currently, we are operating our first fund for Heartland Ventures. The total fund size is $15M.

What size deals or checks do you typically write?

We typically write checks between $500,000 and $1,000,000. We’re focused on early-stage companies that have proven product fit within our market and are looking to expand their customer reach into the Heartland.

What stage do you typically invest?

We typically invest in the seed to series A-stages. Our main qualification is based on the product readiness of the startup and the alignment with our corporate partners’ needs.

Are any of your portfolio companies hiring?

If you are interested in applying to any of the Heartland Ventures portfolio companies, please reach out to us directly at contact@heartlandvc.com. We will gladly update you on available positions and make the necessary connections.

Is Heartland Ventures hiring?

If you are interested in joining the Heartland Ventures team, please feel free to reach out to us directly at contact@heartlandvc.com. We will gladly update you on available positions.

When is Heartland Ventures right for you?

  • Raising a round <$5mm and you already have a lead investor
  • B2B strategy and a target market within Real Estate Technology, Advanced Manufacturing, Construction Technolgy, Logistics Technology and/or HR Technology
  • Your technology (product) is developed and the primary focus for this raise is on growing sales

How does Heartland Ventures determine if I'm a good fit?

  • Our decision-making process is focused on 1 key factor: can we add value to your startup?
  • We will determine if we can help de-risk your aspirations of Midwestern expansion by generating customer validation… even before we invest!
  • We can have an immediate impact on expediting the sales process with key accounts from within our network of industry-leading executives.

When is Heartland Ventures the right co-investor for you?

  • Midwestern market has been identified as an expansion opportunity
  • Leading the round or participating in a round that already has a lead investor
  • Round is <$5mm
  • Startup has a B2B strategy and a target market within real estate technology, advanced manufacturing, construction technology, logistics technology or HR/staffing technology
  • The tech (product) is developed and the focus of the round is on growing sales

What does Heartland Ventures bring to the deal?

  • Immediate value-add to your portfolio company
  • We will provide an additional layer of due diligence on every deal you share with us, by diving in head first into exploring the market potential for this product within the Midwest region.
  • We will guarantee product-market fit and customer validation by engaging executives at the top corporations in the Midwest.
  • We aim to generate recognition of the problem addressed, alignment on the proposed solution and agreement on the value created.
  • In addition to that, we will establish a pipeline of decision makers at these top Midwestern corporations to expedite the sales process and help your portfolio companies expand nationally.

How does Heartland Ventures work with corporations?

To the forward thinkers and early adopters – we were built for you. Heartland Ventures opens the door to innovation by connecting you with a pipeline of coastal technologies, empowering your corporation to be a leader for years to come.

Innovation takes time and resources — things not every corporation can spare. Heartland Ventures does the legwork to put it in reach, bringing the best technologies to our Midwest corporate LPs’ doors. We connect corporations to the disrupters, providing access to more innovation – and more reward.

How does Heartland Ventures help founders?

You have the tech, now you need access. With a deep bench of corporate LPs, Heartland Ventures connects you to customers, feedback and decision makers with the willingness — and resources — to take risks.

Based in the Midwest with deep connections on the coast, we understand what coastal startups do, and more importantly, how it translates to the Heartland corporate buyer. We help you get a seat at the table with potential corporate buyers, and then provide support to help you make the most of it.